Update Directory Listings
One of the benefits of being an investor into the Red Oak Chamber and Industry Association is by having your business or organization listed on our online business directory. I’m going to share with you how important this tool can be for your business and how you can fully maximize your listing’s ability to pull in new customers and clients.
How is the ROCIA Business Directory used and accessed?
The directory can be accessed a few different ways:
- Visit redoakiowa.com and hover over the menu option “Chamber of Commerce” for the direct link to the online business directory.
- The new digital Visitor Kiosk, located at the Red Coach Inn, is an interactive way for visitors to learn more about the community of Red Oak; things to do, what to see, where to shop, where to eat, etc.
- When someone searches for a particular business or service online via a search engine like Google, Bing, DuckDuckGo, etc., your listing on the ROCIA Business Directory can help move your business up in ranking within search results.
Search Engine Optimization (SEO)
If you’ve been involved with the creation of a website for your business or organization you may have heard the buzz term “SEO” thrown around a time or two. Search Engine Optimization is a critical component for driving online traffic to your business. Without it, it becomes very difficult for your business to be found via online search engines. To break it down simply, search engines traditionally “crawl” the entire Internet while digesting every website’s content and structure. Similar to building and designing a home, there are ways you can make your website stand out from the rest, and a lot of that comes down to improving your site’s SEO with the use of strategic “keywords” and following best practices.
Another key component to boosting your website’s ranking on search engines is by having credible websites linking to your own. In this instance, the Red Oak Chamber’s website, redoakiowa.com & chamber.redoakiowa.com are highly credible websites because of our organization. When a search engine sees that either redoakiowa.com or chamber.redoakiowa.com are linking to your website, it will boost the ranking of your business, making it appear higher in search results.
The other very important thing to note is that when your entity is listed within our directory, it creates its own page that reflects your business or organization online. For instance, let’s say your business or organization doesn’t have an online presence, whether that’s a website or social media accounts, your directory listing would then become a page that search engines can point to. So, it’s somewhat fair to say that being an investor into the Red Oak Chamber and Industry Association also provides your business or organization a simple website to be found online.